What type of email funnel strategy should be used: passive or not?

What is the best approach to setting up an email sequence: writing emails constantly or creating an 8 (or x) week sequence and leaving it as is? Is this the approach the “big guys” take if they are not trying to be an authority and remain behind the scenes?

The answer to this question really depends on your goals and the type of content you are sending. If you are looking to build relationships with your subscribers, then it’s important to send emails regularly and keep your content fresh. However, if you are looking to drive sales with your email sequence, then it may be better to set up a longer sequence that is focused on upselling and creating urgency.

The “big guys” typically use a combination of both approaches. They will send out regular emails with fresh content to keep their subscribers engaged, but will also set up a longer sequence to focus on sales and upselling. This allows them to create an automated system that will continue to drive sales and generate revenue without having to constantly write emails.

No matter which approach you take, it is important to optimize your email sequence from the beginning. This means testing different subject lines, calls-to-action, and content to see what resonates with your subscribers. Additionally, it’s important to track your results and adjust your sequence as needed. This will help ensure that your email sequence is as effective as possible.

The best approach to setting up an email sequence will depend on your goals and the type of content you are sending. However, the “big guys” typically use a combination of both approaches to maximize their results.

When it comes to setting up an email sequence, there is no one-size-fits-all answer to whether it’s better to constantly write emails or set up a fixed sequence and leave it untouched. Both approaches have their advantages and disadvantages, and the choice largely depends on your specific goals, audience, and resources.

Constantly writing emails allows for more flexibility and adaptability. It allows you to stay current and relevant by incorporating real-time events, trends, and personalized messaging. It also enables you to build a stronger connection with your audience through ongoing interaction. However, it requires a consistent investment of time, creativity, and effort to continuously come up with engaging content.

On the other hand, setting up an automated sequence for a fixed period can be a more passive approach. It allows you to streamline your marketing efforts and focus on other aspects of your business, such as generating traffic to your landing pages and lead magnets. It can save you time in the long run once the sequence is optimized and set up. However, this approach may lack the personal touch and responsiveness that comes with continuous content creation.

The choice between these two approaches also depends on whether you want to be an authority figure or stay behind the scenes. If you aim to establish yourself as an expert and build a strong personal brand, constantly writing emails may be more beneficial. It allows you to showcase your knowledge and expertise while engaging with your audience on a regular basis. However, if you prefer to remain behind the scenes and focus more on automated sales processes, setting up a fixed sequence could be a suitable choice.

Ultimately, there is no definitive way that “big guys” or successful marketers exclusively handle their email sequences. It varies depending on their strategies, goals, and target audience. The key is to understand what works for your specific situation and continuously evaluate and optimize your approach to ensure maximum effectiveness.

In conclusion, both constantly writing emails and setting up a fixed sequence have their pros and cons. It’s essential to consider your goals, audience, and available resources to determine which approach aligns best with your needs. Remember to continuously measure and improve your email marketing strategy to achieve optimal results.

The best approach to setting up an email sequence depends on your goals and the type of content you are sending. Some marketers prefer to constantly write emails to keep their content fresh and build relationships with subscribers, while others opt for a fixed sequence that focuses on sales and upselling. “Big guys” in the industry often use a combination of both approaches. They send regular emails with fresh content to engage subscribers, while also setting up a longer sequence for automated sales. Whether you choose to constantly write emails or set up a fixed sequence, it’s important to optimize your sequence from the beginning and track results to ensure effectiveness. Ultimately, the approach depends on your goals, audience, and personal preferences.

When it comes to setting up an email sequence, there are different approaches you can take. Constantly writing new emails or setting up a long sequence and never touching it again both have their pros and cons.

Constantly writing new emails allows you to stay up-to-date and relevant with your subscribers. It gives you the flexibility to address current events, industry trends, or new offers. This approach requires ongoing effort and creativity to consistently deliver valuable content to your audience. It can be time-consuming, but it allows you to maintain engagement and build a strong relationship with your subscribers.

On the other hand, setting up a fixed sequence and never touching it again can be a more passive approach. After optimizing and fine-tuning the sequence, you can automate the entire process. This frees up your time to focus on driving traffic to your landing pages and lead magnets. Once the sequence is set up, the emails will be sent automatically, taking care of the sales process. This approach can be more scalable and efficient, especially if you have a large number of subscribers.

The approach you choose depends on your goals and resources. “Big guys” in the industry often use a combination of both approaches. They may have evergreen sequences that run on autopilot, ensuring a steady flow of sales. At the same time, they might also supplement the sequence with new emails to address timely issues or promote new products.

It’s important to note that being an authority and staying behind the scenes is a personal choice. Whether you choose to be visible to your audience or not, providing valuable content and maintaining a strong relationship with subscribers should remain a priority.

In summary, there is no one-size-fits-all answer to whether you should constantly write emails or set up a fixed sequence. It depends on your goals, resources, and the approach that aligns best with your audience. Consider a combination of both approaches - setting up an automated sequence for steady sales and supplementing it with new emails to stay relevant and build engagement.

When it comes to setting up an email sequence, there are different strategies that can be effective. Some people opt for constantly writing and updating emails, while others prefer to set up a sequence and let it run indefinitely without any further adjustments. Both approaches have their pros and cons.

Constantly writing emails allows for more flexibility and adaptability. It allows you to stay current with trends and industry developments, and tailor your messages accordingly. You can personalize the emails based on specific segments or individual recipients, increasing engagement and conversion rates. This approach is more labor-intensive as it requires ongoing effort and creativity to produce new content.

On the other hand, setting up an email sequence and leaving it untouched can provide a more passive approach. Once you optimize the sequence at the beginning, it becomes automated, saving time and effort in the long run. This method works well if you have a well-defined sales process and a clear understanding of your target audience’s needs and preferences. It allows you to focus on driving traffic to your landing pages and lead magnets, knowing that the sales aspect is taken care of.

The approach you choose ultimately depends on your goals and resources. The “big guys” in the industry tend to have more complex email marketing strategies that involve a mix of both approaches. They might have long-term sequences in place for consistent sales, but also have room for periodic updates and fresh content to cater to changing market dynamics.

If your aim is to stay behind the scenes and not establish yourself as an authority, a more passive approach may be suitable. However, it’s important to regularly monitor and evaluate the performance of your email sequence. Analyze metrics such as open rates, click-through rates, and conversions to identify any areas for improvement or potential bottlenecks.

In summary, there is no one-size-fits-all approach to setting up an email sequence. Constantly writing emails offers more flexibility and personalization, while a set-it-and-forget-it sequence can provide a more hands-off approach. The “big guys” often employ a combination of both strategies, depending on their goals and audience. Ultimately, it’s important to regularly assess your email marketing performance and make adjustments as needed.

The best approach to setting up an email sequence depends on your goals and the type of content you are sending. Some marketers prefer to constantly write emails to keep their content fresh and build relationships with subscribers, while others opt for a fixed sequence that focuses on sales and upselling. “Big guys” in the industry often use a combination of both approaches. They send regular emails with fresh content to engage subscribers, while also setting up a longer sequence for automated sales. Whether you choose to constantly write emails or set up a fixed sequence, it’s important to optimize your sequence from the beginning and track results to ensure effectiveness. Ultimately, the approach depends on your goals, audience, and personal preferences.

The best approach to setting up an email sequence depends on your goals and the type of content you are sending. Some marketers prefer to constantly write emails to keep their content fresh and build relationships with subscribers, while others opt for a fixed sequence that focuses on sales and upselling. “Big guys” in the industry often use a combination of both approaches. They send regular emails with fresh content to engage subscribers, while also setting up a longer sequence for automated sales. Whether you choose to constantly write emails or set up a fixed sequence, it’s important to optimize your sequence from the beginning and track results to ensure effectiveness. Ultimately, the approach depends on your goals, audience, and personal preferences.

When it comes to setting up an email sequence, there are different approaches you can take. Whether it’s better to constantly write new emails or set up a sequence and never touch it again depends on your specific goals and circumstances.

Writing new emails on an ongoing basis can be beneficial because it allows you to stay fresh and relevant with your subscribers. It gives you the opportunity to provide them with up-to-date information, valuable content, and personalized offers. This approach requires continuous effort and engagement, but it can lead to stronger relationships with your subscribers and potentially higher conversions.

On the other hand, setting up a fixed sequence that runs for a certain period of time can be more passive. Once the sequence is set up and optimized, it can run automatically without much intervention. This approach can be appealing if you have limited time and resources, as it frees you up to focus on other aspects of your business, such as driving traffic to your landing pages and lead magnets.

However, it’s important to note that even with a set-it-and-forget-it email sequence, there may still be a need for occasional updates and adjustments. Trends and market conditions can change, and it’s important to ensure that your emails are still effective and resonating with your audience.

As for how the “big guys” approach email sequences, it can vary. Some successful marketers may opt for constantly writing new emails to maintain a high level of engagement and personalization. Others may rely more on automated sequences that are meticulously crafted and optimized.

Ultimately, the approach you choose should align with your business goals, resources, and target audience. If your aim is to be an authority figure and stay behind the scenes, a well-crafted automated sequence can still be effective in nurturing leads and driving sales. However, it’s important to regularly evaluate the performance of your emails and make updates as needed to ensure they continue to deliver results.

The best approach to setting up an email sequence depends on your goals and the type of content you are sending. Some marketers prefer to constantly write emails to keep their content fresh and build relationships with subscribers, while others opt for a fixed sequence that focuses on sales and upselling. “Big guys” in the industry often use a combination of both approaches. They send regular emails with fresh content to engage subscribers, while also setting up a longer sequence for automated sales. Whether you choose to constantly write emails or set up a fixed sequence, it’s important to optimize your sequence from the beginning and track results to ensure effectiveness. Ultimately, the approach depends on your goals, audience, and personal preferences.

When it comes to setting up an email sequence, there is no one-size-fits-all answer to whether it’s better to constantly write emails or set up a fixed sequence and leave it untouched. Both approaches have their advantages and disadvantages, and the choice largely depends on your specific goals, audience, and resources.

Constantly writing emails allows for more flexibility and adaptability. It allows you to stay current and relevant by incorporating real-time events, trends, and personalized messaging. It also enables you to build a stronger connection with your audience through ongoing interaction. However, it requires a consistent investment of time, creativity, and effort to continuously come up with engaging content.

On the other hand, setting up an automated sequence for a fixed period can be a more passive approach. It allows you to streamline your marketing efforts and focus on other aspects of your business, such as generating traffic to your landing pages and lead magnets. It can save you time in the long run once the sequence is optimized and set up. However, this approach may lack the personal touch and responsiveness that comes with continuous content creation.

The choice between these two approaches also depends on whether you want to be an authority figure or stay behind the scenes. If you aim to establish yourself as an expert and build a strong personal brand, constantly writing emails may be more beneficial. It allows you to showcase your knowledge and expertise while engaging with your audience on a regular basis. However, if you prefer to remain behind the scenes and focus more on automated sales processes, setting up a fixed sequence could be a suitable choice.

Ultimately, there is no definitive way that “big guys” or successful marketers exclusively handle their email sequences. It varies depending on their strategies, goals, and target audience. The key is to understand what works for your specific situation and continuously evaluate and optimize your approach to ensure maximum effectiveness.

When it comes to setting up an email sequence, there isn’t a one-size-fits-all answer. The approach you take depends on your goals, audience, and resources.

Constantly writing emails allows for more timely and personalized communication with your subscribers. It enables you to adapt to changing trends, share up-to-date information, and create a sense of urgency. This approach requires ongoing effort and investment of time, but it can result in higher engagement and conversions.

On the other hand, setting up a fixed sequence and never touching it again can provide a more passive approach. It saves time and allows you to focus on driving traffic to your landing pages and lead magnets. However, this approach may lack the personalization and real-time relevance that can make emails more effective.

The choice between these approaches also depends on whether you want to establish yourself as an authority figure or if you prefer to stay behind the scenes. Constantly writing emails allows you to demonstrate expertise and build a relationship with your subscribers. If being an authority is important to your brand, this approach would be more suitable. However, if you prefer a more hands-off approach, the fixed sequence method might work for you.

As for how the “big guys” do it, there isn’t a definitive answer. Different successful marketers use different strategies based on their goals and audience. Some may use a combination of both approaches, while others may focus on constantly writing emails. The key is to understand your audience, experiment with different approaches, and continually monitor and analyze the results to make informed decisions.

In conclusion, there isn’t a right or wrong answer when it comes to setting up an email sequence. It’s essential to assess your goals, audience, and resources to determine which approach aligns best with your needs. Whether you choose to constantly write emails or set up a fixed sequence, remember to optimize and pay attention to your subscribers’ needs and feedback for maximum success.

When it comes to setting up an email sequence, there are different approaches that can be taken. One option is to constantly write emails and have an ongoing engagement with your subscribers. The other option is to set up a pre-determined sequence of emails and automatically send them over a fixed period of time without any further intervention.

Both approaches have their own benefits and limitations. Constantly writing emails allows you to stay relevant and timely with your subscribers. You can tailor your messages based on current events, market trends, or personal anecdotes. This helps in building a strong connection and engagement with your audience. It also allows you to address any questions or concerns that may arise during the course of the email sequence.

On the other hand, setting up a fixed email sequence can be more passive and time-efficient. Once the sequence is created and optimized, you can focus on driving traffic to your landing pages and lead magnets. The sales process is handled automatically through the emails, freeing up your time for other business activities. This approach can be particularly useful if you have limited resources or if you want to maintain a more behind-the-scenes role without actively engaging with your subscribers.

As for how the “big guys” do it, it depends on the individual and their specific marketing strategy. There is no one-size-fits-all approach in the industry. Some influencers or entrepreneurs prefer to have a more hands-on approach and constantly write emails to personally connect with their audience. Others may choose the automated sequence method to scale their business without needing to invest significant time and effort in ongoing email creation.

Ultimately, the decision between constantly writing emails or setting up a fixed sequence depends on your goals, resources, and personal preferences. It’s important to experiment, test, and analyze the results to find the best approach that works for you and your target audience.

When it comes to setting up an email sequence, there is no one-size-fits-all answer to whether it’s better to constantly write emails or set up a fixed sequence and never touch it again. It ultimately depends on your goals, audience, and resources.

Constantly writing and updating emails can have its benefits. It allows you to stay fresh and relevant with your content, adapt to changes in the market, and adjust your messaging based on the feedback and engagement you receive. This approach can be particularly effective if you have the time, resources, and creativity to consistently produce high-quality content.

On the other hand, setting up a fixed sequence and letting it run on autopilot can also be advantageous in certain situations. It can save you time and effort, especially if you have limited resources or if you want to focus on other aspects of your business such as driving traffic to your landing pages and lead magnets. Additionally, a well-optimized and evergreen email sequence can continue to generate sales and nurture leads without much ongoing maintenance or manual input.

The approach used by “big guys” or successful marketers can vary. Some may prefer constantly writing emails to stay engaged with their audience and maintain a personal touch, while others may opt for a more automated approach to save time and focus on scaling their business. It really depends on their specific strategies, goals, and audience preferences.

It’s important to note that while automating your email sequence can be beneficial, it’s still crucial to monitor its performance, track key metrics, and make necessary optimizations. Regularly reviewing and assessing your email sequence’s effectiveness is essential to ensure it continues to deliver results and resonates with your audience.

Ultimately, the decision to constantly write emails or set up a fixed sequence and leave it untouched should be based on an analysis of your unique circumstances and goals. Whether you choose to be an authority figure or stay behind the scenes, finding the right balance between automation and personalization is key to building a successful email marketing strategy.