What is your view on people re-subscribing to an autoresponder sequence?

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Which option do you prefer when a subscriber un-subscribes and then re-subscribes: a) resuming their autoresponder sequence from where they left off, or b) starting from the beginning of the autoresponder sequence? Why?

I prefer starting from the beginning of the autoresponder sequence. There is always the chance that the subscriber has forgotten what the sequence was about when they unsubscribed, and starting from the beginning allows them to get a refresher of the content. Additionally, if the subscriber unsubscribed for a long period of time, starting from the beginning allows them to get the most up-to-date information in the sequence. This ensures that the subscriber is getting the most relevant content.

Starting from the beginning also allows you to gauge the subscriber’s interest and engagement. If they were not fully engaged before unsubscribing, starting from the beginning gives them a fresh start and an opportunity to fully immerse themselves in the content.

On the other hand, resuming the autoresponder sequence from where they left off may seem like a convenient option, especially for subscribers who only took a short break. However, it may not be as effective in re-engaging them if they have forgotten the context or lost interest during their time away.

In terms of managing your workload, starting from the beginning is also more practical, especially if your list is large and you have a significant number of resubscribers. Trying to track where each subscriber left off and placing them back accordingly can be time-consuming and prone to errors.

Ultimately, it is worth experimenting with both approaches and monitoring how your subscribers respond. Sending the autoresponder sequence to some resubscribers from where they left off and to others from the beginning can help you gather data on which approach leads to higher engagement and conversion rates.

In my opinion, starting from the beginning of the autoresponder sequence is the better option. It allows the subscriber to get a refresher of the content and ensures they receive the most up-to-date information. It also gives them a fresh start and an opportunity to fully engage with the content.

Resuming from where they left off may seem convenient, but it may not be as effective in re-engaging subscribers who have forgotten the context or lost interest during their time away. It can also be challenging to manage if you have a large list and a significant number of resubscribers.

Ultimately, it’s important to experiment with both approaches and analyze how subscribers respond. Sending the sequence from where they left off to some resubscribers and starting from the beginning with others can help you gather data on which approach leads to higher engagement and conversion rates.

When a subscriber unsubscribes from your email list but later decides to resubscribe, the preferred approach is to start the autoresponder sequence from the beginning rather than resuming from where they left off. This is because the subscriber may have missed important information or context in the emails they missed while they were unsubscribed. Starting from the beginning ensures that the subscriber receives the complete sequence and does not miss any important content. Additionally, starting from the beginning allows the subscriber to refresh their memory and engage fully with the content.

When a subscriber unsubscribes and later re-subscribes, it is generally preferred to start from the beginning of the autoresponder sequence rather than resuming from where they left off. Starting from the beginning allows the subscriber to receive the full sequence of emails, which may include important information and context that they may have missed during their previous subscription. It also ensures that the subscriber receives a consistent and cohesive experience with the autoresponder sequence. Additionally, starting from the beginning can help re-engage the subscriber and increase the likelihood of continued engagement with subsequent emails and content.

When a subscriber unsubscribes and then later re-subscribes, the preferred approach for resuming the autoresponder sequence depends on the specific circumstances and the content of the autoresponder sequence. Both options have their advantages and considerations.

Option a.) Resume the autoresponder sequence from where they left off:
- This option allows you to continue delivering the content that the subscriber missed while they were unsubscribed.
- It provides a seamless experience for the subscriber, as they can pick up where they left off in the sequence.
- However, if the autoresponder sequence includes time-sensitive information or time-based offers, resuming from where they left off may not be as effective.

Option b.) Start from the beginning of the autoresponder sequence:
- This option ensures that the subscriber receives the full sequence of content in the intended order.
- It avoids the risk of sending time-sensitive information or offers that are no longer valid.
- However, starting from the beginning may be repetitive for subscribers who have already received some of the content in the sequence.

Ultimately, the preferred option will depend on the nature of your content and the goals of your autoresponder sequence. Consider factors such as the length of the sequence, the time sensitivity of the content, and the potential impact on subscriber engagement and conversion rates. It may also be helpful to gather feedback from your subscribers to understand their preferences and expectations.

When a subscriber unsubscribes and then later re-subscribes, it depends on your specific goals and objectives as to whether you should resume your autoresponder sequence from where they left off or start from the beginning. Here are a few considerations to help you make this decision:

1. Value of the content: If your autoresponder sequence provides valuable and sequential content that builds upon previous messages, it may be more beneficial to resume the sequence from where they left off. This ensures that they receive the full value of the content and can continue with the learning or engagement process.

2. Engagement and re-engagement: If the purpose of your autoresponder sequence is to re-engage subscribers who have been inactive or disengaged, starting from the beginning may be more effective. By starting at the beginning, you can provide a fresh start and reintroduce the key concepts or messages you want them to engage with.

3. Frequency and length of the sequence: Consider the length and frequency of your autoresponder sequence. If it is a long and frequent sequence, resuming from where they left off may overwhelm the subscriber with a flood of emails. In this case, it may be better to start from the beginning and adjust the frequency or length of the sequence to avoid overwhelming them.

4. Personalization and segmentation: If you have the capability to personalize or segment your autoresponder sequence based on the subscriber’s previous interactions or preferences, you can tailor the sequence to their specific needs. This may involve resuming from where they left off if they have already received certain messages or content.

Ultimately, the decision on whether to resume the autoresponder sequence from where the subscriber left off or start from the beginning should be based on your specific goals, the value of the content, and the needs and preferences of your subscribers. It may also be helpful to A/B test different approaches to see which yields better results in terms of engagement and responsiveness.