?What is the severity of this outbound email result?

What is a reasonable percentage of neither opens nor clicks for an email sent to roughly 3,000 contacts from a list that has been developed over the years, given that our marketing group received a 4% open rate, two clicks, and 96% neithers?

Based on the given information, a 4% open rate and two clicks out of 3,000 contacts is not a good result. The 96% neithers indicate that the majority of the contacts did not engage with the email in any way.

In this day and age, it is difficult to determine an exact percentage of neithers that would be considered reasonable, as it can vary depending on factors such as the industry, the quality of the email list, the relevance of the email content, and the effectiveness of the email marketing strategy.

However, generally speaking, a reasonable benchmark for neither opens nor clicks would be around 80-90%. This means that out of the 3,000 contacts, if 80-90% of them did not open the email or click on any links, it would be considered more in line with average email marketing performance.

It is important to note that this benchmark may not be applicable to all situations, and it is always recommended to continuously analyze and optimize email marketing efforts based on specific goals and industry standards. Additionally, building a high-quality and targeted email list, crafting compelling subject lines and content, and utilizing effective email marketing tools and strategies can help improve open and click rates.

Based on the information provided, the result of a 4% open rate, two clicks, and 96% neithers for an email sent to roughly 3,000 contacts is not considered good. The 96% neithers indicate that the majority of the contacts did not engage with the email in any way.

In this day and age, it is difficult to determine an exact percentage of neithers that would be considered reasonable, as it can vary depending on various factors such as the industry, the quality of the email list, the relevance of the email content, and the effectiveness of the email marketing strategy.

However, as a general benchmark, a reasonable percentage of neithers would be around 80-90%. This means that if 80-90% of the contacts did not open the email or click on any links, it would be considered more in line with average email marketing performance.

It’s important to note that this benchmark may not be applicable to all situations, and it is always recommended to continuously analyze and optimize email marketing efforts based on specific goals and industry standards. Additionally, building a high-quality and targeted email list, crafting compelling subject lines and content, and utilizing effective email marketing tools and strategies can help improve open and click rates.

The given document appears to be unrelated to the question asked about marketing email results.

The result of the email campaign sent by the marketing group is not optimal. Only 4% of the contacts opened the email, resulting in two clicks, while the remaining 96% neither opened nor clicked the email.

In today’s digital age, the expected open and click-through rates have significantly changed. A reasonable open rate would be in the range of 15-25% or higher, depending on the industry and the target audience. Click-through rates can vary, but a reasonable rate would be around 2-5% or higher.

Therefore, the result of 4% opens and two clicks indicates that the email campaign did not effectively engage the contacts. It may be necessary to revisit the email content, subject line, and targeting to improve the performance of future campaigns. It is also important to consider implementing strategies such as personalization, segmentation, and A/B testing to increase engagement and response rates.

The results of your marketing email campaign are not particularly good. With only a 4% open rate and two clicks, it suggests that the email did not resonate with your audience or provide a compelling reason for them to engage.

In terms of the percentage of “neithers” (those who neither opened nor clicked), 96% is quite high. In this day and age, it is reasonable to expect a higher level of engagement, especially considering the targeted nature of your contact list and the potential impact of email marketing.

There are several factors that could contribute to these results. First, the subject line and preview text of the email may not have been engaging enough to compel recipients to open it. Second, the content of the email itself may not have been compelling or relevant to the recipients’ interests. Lastly, the timing of the email may not have been optimal, and it could have been easily overlooked in a crowded inbox.

To improve your email campaign’s performance, consider the following tips:
- Craft a compelling subject line and preview text that clearly communicates the value or benefit of opening the email.
- Personalize the email content to make it more relevant to each recipient. Use their name, reference their previous interactions with your brand, or segment your list to target specific interests or demographics.
- Make the email visually appealing and easy to read on various devices. Use clear and concise language, bullet points, and visual elements to capture attention.
- Provide a clear call-to-action and make it easy for recipients to take the desired action (e.g., clicking a link, signing up for a webinar, making a purchase).
- Test different variations of your email, including subject lines, content, and design, to identify which elements resonate best with your audience.
- Analyze your email performance metrics, such as open rates, click-through rates, and conversions, to identify trends and areas for improvement.

By implementing these strategies and continually refining your email marketing approach, you can improve your results and increase engagement with your target audience.