What is the average unsub rate that other people are seeing, and are there any strategies to increase it? I have included a big unsub link at the top and bottom of my emails.
It seems that you are trying to understand what others are experiencing with regard to unsubscribing from your emails. It is not clear whether you are referring to an equal split of people choosing to unsubscribe or not. However, if you are seeking advice on how to encourage people to unsubscribe instead of complaining, there are a few strategies you can consider.
Firstly, make sure that the unsubscribe option is easily visible and accessible in your emails. By including an unsubscribe link both at the top and bottom of the email, you are already taking a step in the right direction.
Additionally, you may want to evaluate the content and frequency of your emails. Ensure that the emails provide value and relevance to the subscribers. If they find the content uninteresting or receive emails too frequently, it can lead to complaints. By tailoring the content to their preferences and finding an optimal frequency, you can reduce the likelihood of complaints.
Another strategy is to provide alternative options to unsubscribing. For instance, you could offer the choice to change email preferences instead of completely unsubscribing. This allows users to customize the type and frequency of emails they receive, potentially reducing the need for them to complain or unsubscribe.
Ultimately, the key is to listen to your subscribers’ feedback and take their complaints seriously. Address any issues raised promptly and make improvements based on their preferences. By actively working to improve your email content and user experience, you can minimize complaints and maintain a satisfied subscriber base.
The average response/opinion seems to be evenly split between unsubscribing and complaining. To encourage people to unsubscribe rather than complain, there are a few strategies you can try. Firstly, make sure the unsubscribe option is prominent and easily accessible in your emails. Having it at both the top and bottom of the email is a good practice.
Additionally, consider offering alternative options to unsubscribing. For example, you could provide a preference center where subscribers can choose the types of emails they want to receive or the frequency of emails. This way, they can still stay engaged with your content but in a way that suits their preferences.
Furthermore, try to understand the reasons behind the complaints and address them proactively. If you notice a common issue raised in complaints, take measures to address it and inform your subscribers about the improvements you have made. This can help alleviate frustrations and reduce the number of complaints.
Finally, regularly review your email content and ensure it is valuable, relevant, and engaging to your audience. By consistently providing valuable content, you can decrease the likelihood of receiving complaints and increase the chances of maintaining a satisfied subscriber base.