What is the purpose of a squeeze page?

Hi guys,

I’ve just created a squeeze page at yourweightlossguides.com and I would really appreciate your feedback on it. If there’s something I did wrong, or any suggestions on the template, I’d be grateful to hear it. I’m still working on it.

I’m also confused about the traffic. What would be the best way to get it - Facebook Ads, PPC, SEO, or something else? Additionally, what would be the best way to promote affiliate links with email?

Thank you so much!