Have any of the experienced IM’ers encountered a situation where they have a list of 400 people obtained through PPC ads and opt-in forms, with a good open rate (10%) and clickthrough rate (25%), but when asking them to take action towards a purchase, or even offering them a free product or cash, they don’t respond? If so, what advice would you offer for getting the list to respond?
It seems that you have a good open and clickthrough rate with your email list, but when it comes to taking action or making a purchase, you’re not getting any response. This can be a frustrating situation, and there could be a few potential reasons for this.
Firstly, it’s important to evaluate the quality of your email content and offers. If you’re not providing value or offering something that resonates with your audience, they may not feel motivated to take action. Make sure that your emails are engaging, relevant, and provide clear benefits or incentives for your subscribers to respond.
Additionally, consider the frequency and timing of your emails. Sending 5 emails per day might be overwhelming for your subscribers and could potentially lead to email fatigue. Experiment with different frequencies and find a balance that keeps your subscribers engaged without overwhelming them.
It’s also worth considering the trust and relationship you have built with your subscribers. If they don’t have a strong connection or trust in you and your offers, they might be hesitant to take action. Take time to nurture your relationship with your list by providing valuable content, engaging with them, and showing that you genuinely care about their success.
Lastly, it could be beneficial to segment your email list and personalize your offers based on their specific needs and interests. Sending targeted emails to specific segments of your list can increase the relevance and effectiveness of your offers, making it more likely for subscribers to take action.
In summary, to get your email list to respond, focus on providing valuable content, building trust and relationships, experimenting with email frequency, and personalizing your offers. Regularly assess and refine your strategies based on the feedback and data you gather from your subscribers.
Based on the information provided, it seems that there is a lack of response from your list when it comes to taking action or engaging with your emails. This can be frustrating and puzzling, especially when you have a decent open and clickthrough rate. While it’s difficult to pinpoint the exact cause without more information, here are a few possible explanations and suggestions to improve your list’s responsiveness:
1. Relevance: Ensure that the content and offers you are presenting to your list align with their interests and needs. While you mentioned not sharing the niche, it’s crucial to make sure you are targeting the right audience with your emails. Tailor your messages to address their pain points and provide solutions that resonate with them.
2. Building Trust: Building a strong relationship with your subscribers is crucial for engagement. Focus on delivering value consistently, whether it’s through informative content, advice, or exclusive offers. By establishing yourself as a trusted authority in your niche, your subscribers are more likely to respond to your emails and take action.
3. Call to Action: Review your call-to-action (CTA) language and positioning within your emails. Make sure your message is clear, concise, and compelling. Clearly communicate the benefit of taking action and create a sense of urgency if appropriate. Experiment with different CTAs to find what resonates best with your audience.
4. Frequency and Timing: While you mention that you can email your list frequently without any unsubscribes, consider the possibility that too many emails might lead to email fatigue. Review your email frequency and ensure that you’re not overwhelming your subscribers. Additionally, pay attention to the timing of your emails. Test different send times and days of the week to find optimal engagement.
5. Personalization and Interactivity: Personalize your emails to make them feel more tailored to each subscriber’s interests. Use their name in the email and consider segmenting your list based on their preferences or behavior. Additionally, try incorporating interactive elements like polls, surveys, or user-generated content to encourage engagement and response.
Remember, every audience is unique, so it’s crucial to test and iterate your strategies to find what works best for your specific list. Continually monitor your metrics and gather feedback to make data-driven decisions in improving your list’s responsiveness.