What are some reasons why people fail at email marketing?
People fail at email marketing for a number of reasons. One common reason is their inability to properly connect with subscribers in follow-ups and broadcasts. Many people want to use cookie-cutter follow-ups that they can copy, but that approach does not work. Email copy requires a conversationalist tone and a unique persona. Another reason for failure is a lack of monitoring and tracking. Without analyzing metrics and making improvements, progress stagnates. Additionally, some marketers focus too much on funnels and upsells without considering the quality of their content and the value they provide to their subscribers. Lack of consistency and commitment can also lead to failure in email marketing. Ultimately, success comes from understanding the needs of subscribers and providing valuable content.