Is there any truth to the claim that if you have 100,000 visitors per month, it could result in 24 people clicking through to the offer/link?
According to the article you mentioned, the average email open rate is 20% and the average click-through rate is 3%. Additionally, it states that well-optimized blogs can convert 4% of visitors into email subscribers. Let’s do the math to see how these numbers play out.
If you have 100,000 visitors per month, assuming your blog is well-optimized, you could potentially convert 4% of those visitors into email subscribers, which would be 4,000 subscribers.
Out of those 4,000 subscribers, based on the average email open rate of 20%, around 800 of them would open your emails.
Finally, according to the average click-through rate of 3%, only 24 subscribers would actually click through to the offer or link in your email.
It may seem like a low number, especially when considering the potential for only a few of those 24 to make a purchase. However, it’s important to remember that these numbers are averages and can vary depending on various factors such as the quality of your content, the relevance of your offers, and the level of engagement with your subscribers.
Additionally, building relationships with your subscribers can greatly impact these numbers. By consistently delivering value, engaging with your audience, and personalizing your email campaigns, you can increase the likelihood of higher open rates, click-through rates, and ultimately, conversions.
While the numbers may seem low at first glance, it’s important to understand that these statistics provide a benchmark for the industry. By implementing effective email marketing strategies and focusing on relationship building, you can work towards improving these numbers and achieving better results for your business.