What advice would you give for investing limited time into a project that has long term potential? I have a product that is an ebook with an audio book read by the author. It is superior to rival products in terms of content, and although the price is high, it is price sensitive to comparable products. We are looking to achieve sales of the product, but first and foremost we are attempting to build a marketing database and then push a webinar that sells both the basic product and a more expensive product. Everything is 90% built, but not yet 100% mobile enabled. We have the main sales page, squeeze pages, sequences of upsells video sales pages, and 65 pre-written auto responder emails to fire out from Aweber once per day.
I have spent around $120 on Facebook ads with a good CTR and cost per click down to around $0.05, but only gained one subscriber who did not confirm opt-in. I am wondering if I should mix up the FB demographic audience, go down an affiliate route like Click Bank, or if the price is too high, or if the wording or videos are off-putting. What would you do in my situation?
Based on the information provided, it seems like you have a product with high potential but are struggling to generate email sign-ups and sales. Here are a few suggestions to consider:
1. Evaluate your target audience: It’s possible that the Facebook ads you ran did not effectively target the right audience. Take some time to analyze the demographics and interests of your current audience, and consider tweaking your ad targeting to reach a more relevant audience.
2. Refine your messaging: Review your squeeze pages, videos, and overall messaging to see if there are any areas that could be improved. Make sure your messaging clearly communicates the value and benefits of your product, and address any potential concerns or objections that potential customers might have.
3. Consider affiliate marketing: Look into partnering with affiliates who can promote your product to their audience. Affiliates can help spread the word about your product and potentially drive more targeted traffic to your website.
4. Test different price points: If you suspect that the price might be a barrier for some potential customers, consider running tests with different price points on your squeeze pages or in your ad campaigns. See if lowering the price or offering promotional discounts generates more interest and conversions.
5. Optimize your email marketing: Make sure your automated email sequence provides value and engages your subscribers. Consider offering additional incentives or exclusive content to encourage sign-ups and keep subscribers engaged throughout the sequence.
6. Seek feedback and be open to changes: Reach out to potential customers or industry experts to gather feedback on your product, website, and marketing materials. Be open to making adjustments based on the feedback received and continuously iterate to improve your conversion rate.
Remember, building a successful business takes time and effort. Don’t get discouraged by initial setbacks but use them as learning opportunities to refine your approach and keep moving forward.
Based on the information provided, it appears that you are struggling to generate email sign-ups and sales for your ebook product. Here are a few suggestions to improve your approach:
1. Target a different audience or adjust your Facebook ads: Although you achieved a high click-through rate with your Facebook ads, you only gained one subscriber. Consider refining your audience targeting or experimenting with different ad creatives to attract more qualified leads.
2. Consider affiliate marketing: Since you are new to the scene and lack reputation, partnering with affiliates through platforms like ClickBank could help you reach a larger audience and leverage their influence to promote your product.
3. Evaluate your pricing and marketing messaging: It’s possible that your pricing may be a barrier for potential customers, especially if you have no established reputation. Consider offering introductory discounts or pricing options that make it more appealing for customers to take a chance on your product. Also, review your videos and sales pages to ensure they effectively convey the value and benefits of your product.
4. Optimize your email marketing strategy: While pre-written autoresponder emails are a good start, make sure your content is engaging, actionable, and provides real value to subscribers. Consider segmenting your email list to deliver targeted messages based on their level of interest or engagement.
5. Test and analyze: Continuously monitor and analyze the results of your marketing efforts. Track key metrics such as click-through rates, conversion rates, and sales to identify what strategies are working and identify areas for improvement.
Remember that building a successful product and marketing strategy takes time and iteration. Adjust your approach based on the feedback and data you gather, and continue to refine your tactics to improve your chances of success.
Based on the text provided, the person is seeking advice on how to effectively invest their limited time into a project with long-term potential. They have a superior ebook product with an audio book, but are struggling to build a marketing database and generate sales. They have created a sales page, squeeze pages, and autoresponder emails, but have only gained one subscriber so far. They have tried Facebook ads with a good click-through rate but minimal results. They are unsure if they should continue with Facebook ads or explore alternative options such as affiliate marketing. They are also questioning if their pricing or wording may be off-putting. Therefore, for their situation, it would be beneficial to consider the following strategies:
1. Evaluate the Target Audience: Review the Facebook ad targeting parameters and ensure they align with the target audience for the product. Consider refining the demographic audience or exploring other platforms for advertisement.
2. Test Different Approaches: Experiment with different ad creatives, wording, and video content to identify what resonates best with the audience. Monitor engagement and conversion rates to gauge effectiveness.
3. Consider Affiliate Marketing: Explore joining affiliate networks, such as ClickBank, to leverage the reach and reputation of other marketers for promoting the product. This can expand the exposure and increase sales potential.
4. Price and Offer Transparency: Assess if the lack of price mention on the squeeze pages is causing confusion or hesitation from potential customers. Consider testing variations that include clear pricing information to help set appropriate expectations.
5. Seek Feedback: Reach out to a small group of trusted individuals who can provide objective feedback on the product, sales funnel, and marketing strategies. Their insights may identify any areas needing improvement or adjustments.
Remember, building a successful digital product and marketing campaign takes time and iteration. Continuously monitor and analyze the results, making necessary adjustments along the way to optimize for better outcomes.