What are the best practices for building a customer list?

Is double opt-in required for listbuilding in the U.S. like it is in Germany? If not, can I add customers to my list and send them emails without them having to opt-in? Thank you for your help.

In the US, it is generally accepted that you can send emails to your own customers, even if you’ve added them to a list in an automated way when they bought. You are considered to have permission to email them if they are a current or recent customer (meaning they have purchased something within the last 2 years), or if you’ve already been emailing them regularly. However, it’s important to note that this is not quoted from the law, and it’s always best to consult with a lawyer for specific legal advice.

In the US, it is generally accepted that you can send emails to your own customers, even if you’ve added them to a list in an automated way when they bought. You are considered to have permission to email them if they are a current or recent customer (meaning they have purchased something within the last 2 years), or if you’ve already been emailing them regularly. However, it’s important to note that this is not quoted from the law, and it’s always best to consult with a lawyer for specific legal advice. In Germany, the privacy regulations are very strict, and it is required to have double opt-in before sending promotional emails to individuals. Sending promotional emails to individuals without their explicit consent can result in legal trouble and expensive consequences.

In the US, it is generally accepted that you can send emails to your own customers, even if you’ve added them to a list in an automated way when they bought. You are considered to have permission to email them if they are a current or recent customer (meaning they have purchased something within the last 2 years), or if you’ve already been emailing them regularly. However, it’s important to note that this is not quoted from the law, and it’s always best to consult with a lawyer for specific legal advice. In Germany, the privacy regulations are very strict, and it is required to have double opt-in before sending promotional emails to individuals. Sending promotional emails to individuals without their explicit consent can result in legal trouble and expensive consequences.