What are effective list management tips to drive opt-ins?

How can I enhance my email marketing list to make it more effective and durable?

There are several steps you can take to ensure your email marketing list is more effective and durable. These include: avoiding buying lists; making your opt-in form prominent; clearly stating your value proposition; creating unique and memorable content; personalizing emails; offering a free giveaway or online tool; using social media platforms to drive signups; utilizing your company website for list building; engaging at a range of events; and hosting webinars. Additionally, it is important to remember to continually optimize your database and list management to ensure your list remains effective and durable.