Has anyone had success using Yandex to target the Russian Market?
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Using Yandex to target the Russian market can be a successful strategy. Yandex is the dominant search engine in Russia, with a market share of about 55-60%. Google is not as popular in Russia, so focusing on Yandex can help you reach a larger audience and increase your chances of success in the Russian market. However, it’s important to note that there are some differences in the way Yandex operates compared to other search engines, so it’s important to tailor your marketing and SEO strategies accordingly. Ultimately, the success of using Yandex to target the Russian market will depend on various factors, such as the competitiveness of your industry, the quality of your website, and the effectiveness of your marketing efforts.