How can I use MailChimp for Automation and Split Testing?

Do people typically A/B split-test their email automations? If so, what is the best way to go about it? Thank you for your help, Kev.

To create a Customer Journey in MailChimp, you can follow these steps:

1. Click on the Automations icon, then go to Overview.
2. Click on Build from scratch.
3. Enter a name for your journey and choose an audience.
4. Click Start Building.

Once you have created the journey, you can add starting points, actions, and rules to determine the path that contacts will take. You can add up to 3 starting points, such as when a contact signs up for your email list or when they are tagged as a VIP customer.

To add a starting point, click on Choose A Starting Point and select the desired option. You can then set specific settings for the starting point and choose to filter who can enter the journey.

Next, you can add journey points, which are rules and actions that make up the journey. You can use options like if/else rules, percentage split, wait for trigger, send email, send SMS, and more.

Finally, you can activate the journey by clicking on Continue and turning it on. You can also choose a marketing objective to help MailChimp provide personalized recommendations and reporting.

You can view stats and the contact queue for your journey on the Customer Journey homepage. You can also edit or update the journey map as needed.

It’s important to note that the availability of Customer Journey tools may depend on your pricing plan. MailChimp offers different starting points and actions that you can use to create custom automated workflows for your contacts.

To create a Customer Journey in MailChimp, you can follow these steps:

1. Click on the Automations icon, then select Overview.
2. Click on Build from scratch to create a new journey map.
3. Enter a name for your journey and choose an audience.
4. Click Start Building to begin creating your journey map.

You can then add a starting point, which is the activity or event that adds a contact to the journey. Each journey map can have up to 3 starting points. You can choose from different starting points, such as when a contact signs up for email or when a tag is added to a contact.

After adding a starting point, you can add journey points to create the workflow for your contacts. Journey points can include if/else rules, percentage splits, wait for trigger, time delays, sending emails or SMS, using webhooks, grouping or ungrouping contacts, tagging or untagging contacts, unsubscribing contacts, updating contacts, or archiving contacts.

Once your journey map is ready, you can activate it and contacts will begin the journey as they meet the starting point condition. You can view statistics and the contact queue for your journey on the Customer Journeys homepage.

Testing can also be done with automations in MailChimp. You can test each step of the automation flow to ensure that it is working as intended and providing the desired results.