What are some effective subject lines that have high open rates?
When it comes to crafting effective subject lines for product launch emails, it’s important to understand what makes them successful. According to research, approximately 47% of recipients decide to open emails based on the subject line, while 69% will report an email as spam based solely on the subject line. To drive healthy open rates, subject lines should be attention-grabbing and persuasive.
Different types of product launch emails require different approaches. For new product launches, subject lines should build excitement and convey the value of the product. Examples of effective subject lines for new product launches include “The new iPad Pro. Supercharged by the Apple M1 chip. Now available” and “Introducing Grilli Kiosk!”.
For announcing new features or product enhancements, the subject line should convey the benefit of the feature to customers. Instead of focusing on yourself, make it about the customer. For example, instead of saying “We’ve introduced automation,” try “Save time with our new automation feature.”
For pre-order emails, the subject line should communicate scarcity and urgency. Subject lines that create a sense of urgency and exclusivity can boost open rates by 22%. Examples of effective pre-order subject lines include “The most beautiful BS book yet. Pre-order FAMILIAR” and “Your exclusive invitation to preorder”.
Event launch/announcement subject lines should build hype and anticipation for the event. Offering discounts or other perks to early birds can also boost excitement. Examples of effective event launch subject lines include “Save the Date for Ramp’s Future of Finance” and “Mark your calendar for the Apple Shopping Event. Starts soon.”
In terms of what to avoid in subject lines, it’s important to keep them concise, avoid sounding impersonal or yelling, and not use too many emojis or uppercase letters.
Here are some effective subject line examples for product launches across different categories:
- New product launch: “Surprise—Her First $100K Merch is HERE! ”
- New feature/product enhancement: “The braid guide got a BIG makeover ”
- Pre-order: “New Shirt + 48 hours only”
- Event launch: “Guess who’s coming to dinner?”
- New mobile app: “I think you might like this”
- Major announcement: “Time for a BIG announcement…”
Remember, the success of subject lines depends on several factors, including the target audience and the overall message of the email. These examples can serve as inspiration, but it’s important to tailor subject lines to your specific audience and brand.
When it comes to creating effective subject lines for product launch emails, it’s important to consider the type of product you’re launching and your target audience. Here are some guidelines and examples:
For new product launch announcement emails, focus on building excitement and interest in the product. Use subject lines that immediately communicate the value of the product and why customers should care. For example, “The new iPad Pro. Supercharged by the Apple M1 chip. Now available.”
For new features or product enhancement emails, convey the excitement and benefit of the feature to your customers. Instead of making it about you, make it about the customer. For example, instead of saying “We’ve introduced automation,” try “Save time with our new automation feature.”
For pre-order emails, create a sense of urgency and exclusivity. Use subject lines that communicate scarcity and the fear of missing out. For example, “The most beautiful BS book yet. Pre-order FAMILIAR.”
For event launch/announcement emails, build hype and anticipation for the event. Offer discounts or other perks to early birds. For example, “Save the Date for Ramp’s Future of Finance.”
When writing subject lines, keep your audience in mind and evoke the right emotions. Use power words to trigger emotional responses. Keep subject lines short and concise, as the majority of email opens happen on mobile devices. Personalize subject lines to boost open rates. Include proven “magic” keywords that tend to perform well, such as “Introducing” or “Now available.” Use emojis in moderation and ensure they enhance the subject line without replacing words.
Avoid being verbose, hedge your claims, sound impersonal, or use excessive capital letters and punctuation marks in your subject lines as these could make your emails appear like spam.
By following these guidelines and using the examples provided, you can craft attention-grabbing subject lines that drive high open rates for your product launch emails.