What do you think is a good ratio of value emails to promo emails for the MMO niche?
In the MMO niche, it is important to strike a balance between providing value and promoting your products or services through email marketing. In the first 7 days, sending out 1 email per day with 4 value emails and 3 promo emails seems reasonable. This allows you to provide valuable information to your audience while also promoting relevant products or offers.
After the initial 7 days, a good ratio would be to send 1-2 promo emails out of every 7 emails sent. This ensures that you continue to provide value to your subscribers while also occasionally highlighting promotional opportunities.
Ultimately, the specific ratio that works best for you may depend on your audience and their preferences. It is important to monitor your email engagement metrics, such as open rates and click-through rates, to gauge the effectiveness of your email marketing strategy.